The documentary-style series challenges contestants with bizarre situations and tests their survival skills.

This article titled “Heineken launches The Hangover-style online reality TV series” was written by Mark Sweney, for guardian.co.uk on Friday 31st May 2013 10.40 UTC

Heineken is to launch an online TV series following the trials and tribulations of men dropped into bizarre situations, in a “social experiment” giving a nod to The Hangover film franchise.

The online series, Dropped, is part of the latest stage of Heineken’s global multimillion-pound ad campaign which continues with a new TV ad, The Voyage.

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