IBM Billboards Double As City Furniture [Video]
The tech company's "People For Smarter Cities" ads double as benches, ramps and shelter from the rain.
Technology company IBM has launched a series of outdoor ads that also function as useful surfaces you can sit on, take cover under or pull your bag or push your stroller over instead of carrying it over steps.
IBM, in partnership with Ogilvy & Mather France, created these ads for its People For Smarter Cities project. IBM believes that city planning and design should have the citizens in mind. The project aims to encourage ‘smarter thinking’ when it comes to coming up with solutions for the city. The ads also encourage people to share their ideas on how they can improve their neighborhood.