Edelman Digital: How Are Brands Embracing Instavideo?
A roundup of the best uses Vine and Instagram Video by businesses to interact with their consumers.
A glimpse into some of the first brands on Instagram video, potential new features from Vine and more of the latest digital news of the week.
Facebook announced the launch of a 15 second video feature on Instagram, more than doubling Vine’s six-second cap. Similar to Vine, the app stitches together unique video clips and is ultimately set apart by its 13 filters and a ‘Cinema’ feature, designed to stabilize footage. The update is currently available to Instagram’s 130 million monthly users on iOS and Android, and brands including General Electric and Lululemon were included in a launch group.