In Brief

A roundup of the best uses Vine and Instagram Video by businesses to interact with their consumers.

A glimpse into some of the first brands on Instagram video, potential new features from Vine and more of the latest digital news of the week.

Meet the First Brands on Instagram Video

Facebook announced the launch of a 15 second video feature on Instagram, more than doubling Vine’s six-second cap. Similar to Vine, the app stitches together unique video clips and is ultimately set apart by its 13 filters and a ‘Cinema’ feature, designed to stabilize footage. The update is currently available to Instagram’s 130 million monthly users on iOS and Android, and brands including General Electric and Lululemon were included in a launch group.

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