Smart PJ’s interact with smartphones to read bedtime stories for kids.

Pajamas are being brought into the 21st century. For kids, at least.

Fresh off Boise’s ‘Hottest Showcasing Startup,’ Smart PJ’s adds technological innovation to a product that hasn't seen a breakthrough since the addition of a flap to the back of the onesie. Now, in addition to keeping kids snug, pajamas can also read a bedtime story.

Smart PJ’s are designed with a series of scannable dot patterns that can interact with smart devices. Once scanned, children and parents alike can enjoy a bedtime story being read from a smartphone. The Smart PJ’s are designed with a wide array of scannable patterns, which allows for the pattern on the sleeve to read a different story than the pattern on the stomach.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in