Zero Noon shows the current time according to metrics like average cookies sold by girl scouts or average breaths a person takes.

Electronic artist Rafael Lozano-Hemmer has created a clock that tells time according to very interesting metrics like the average number of spam emails received or the number of beers that have been drunk in the US.

Zero Noon is a digital device that chooses from hundreds of reference systems and then shows the time based on statistics that are refreshed via the internet. The statistics are all synchronized carefully so that everything goes back to zero at noon and then starts all over again.

The stats come from sources such as financial institutions, government data, NGO’s, academic studies, Harper’s Magazine, and more. At noon, new metrics are displayed and you can simply choose the statistics you want displayed by scrolling manually using buttons below the display.

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