Designing A Fashion Brand For Urban Cyclists [PSFK SEATTLE]
Ann DeOtte Kaufman of Iva Jean discusses how she started her cycling-centric fashion brand.
At last month’s PSFK SEATTLE event, we invited some of the city’s innovative people to discuss their latest projects and reveal the inspiration that lead to their creation. One of those individuals was Ann DeOtte Kaufman who is the founder of Iva Jean, a bike fashion and lifestyle brand in Seattle, Washington. Iva Jean provides functional and fashionable clothing—encouraging women to incorporate cycling into their everyday lives. Their garments are constructed of high quality materials and produced in Seattle, Washington (USA). Iva Jean has been featured in Momentum, Seattle Met, Huffington Post, Fast Company and VeloJoy.