Jeep GPS Purposely Gets Drivers Lost To Take Them Into Nature [Video]

Jeep GPS Purposely Gets Drivers Lost To Take Them Into Nature [Video]
technology

The app helps drivers discover 28 off-road spots in Argentina, and lets them choose between terrains like mountain, sand, or woods.

Emma Hutchings
  • 12 june 2013

To help Argentinians get out of the city, Jeep and Leo Burnett Buenos Aires created the first GPS with a function to help drivers get lost in nature. The “GPS to Get Lost” app is designed to give your GPS the power to take you “God knows where.”

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