In Brief

Brands need to understand the mindset and attitudes of the ever changing generation to be successful in their branding and advertising.

A Quick Recap of The Facts

The word “Millennial” almost seems like a buzzword these days instead of a generational moniker. They’re all over the place, and you probably feel like you’ve heard all about Millennials by now. Barkley partnered with Boston Consulting Group and SMG to study the trends in a report called “American Millennials: Deciphering the Enigma Generation.” If you know many of the trends then this short video isn’t really that bitchin’ so skip it.

Myth #1: Millennials Are a Homogenous Cohort

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