menu

Jeff Fromm: Why Millennials Aren’t Who You Think They Are

Jeff Fromm: Why Millennials Aren’t Who You Think They Are
technology

Brands need to understand the mindset and attitudes of the ever changing generation to be successful in their branding and advertising.

Jeff Fromm, FutureCast
  • 30 june 2013

A Quick Recap of The Facts

The word “Millennial” almost seems like a buzzword these days instead of a generational moniker. They’re all over the place, and you probably feel like you’ve heard all about Millennials by now. Barkley partnered with Boston Consulting Group and SMG to study the trends in a report called “American Millennials: Deciphering the Enigma Generation.” If you know many of the trends then this short video isn’t really that bitchin’ so skip it.

Access this article for free
Fill in your email address below and we’ll get you signed up for 30-day access to our content and newsletters.
Already a member? Log in here

Latest Trend Reports

Building Loyalty Through Conversational AI And Chatbots
View Report
A Unified Channel Strategy To Drive Brick & Data Retail
View Report
See More Reports

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.