How Is Social Media Changing The Way People Give To Causes? [PSFK SEATTLE]
Julie Dixon of Georgetown University discusses social media's impact on philanthropy.
At last month’s PSFK SEATTLE event, we invited innovative people to discuss their latest projects and reveal the inspiration that lead to their creation. One of those individuals was Julie Dixon, a researcher who investigates the changing ways we interact with and support the significant social issues facing the world today. As a researcher, adjunct professor and director of Georgetown University’s Center for Social Impact Communication, she works with hundreds of organizations annually, equipping them to more effectively engage people in their work and to share the compelling stories of their impact.
We had a chance to catch up with Julie to ask her how social media is impacting traditional philanthropy:
Social media has opened up an entire universe of ways to meaningfully contribute to the causes and issues you care about. It has changed not only the way people find out about important causes and campaigns, but also the way they make decisions to ultimately support those causes. And because of all of this, it has changed the way organizations need to think about engaging supporters and donors–specifically, that they should perhaps value intangible things like influence in addition to simply looking at a supporter’s ability to give financially or of his/her time.
Check out Julie’s full presentation from PSFK SEATTLE below.<