Kate Spade Opens 24hr Shoppable Store Windows
Prior to opening dedicated retail stores, the brand is experimenting with interactive store windows and same day delivery.
The density of pedestrian traffic on the sidewalks of New York City make it an optimal place to grab attention with an eye catching or innovative store window display. For the NYC debut of their casual clothing and accessories line Kate Spade Saturday, the brand created four walk up shoppable interactive windows in formerly vacant retail stores.
Each of the storefronts were painted a signature bright yellow hue and accented with bold black and white graphic patterns. A selection of the brightly colored apparel and accessories are displayed on hangers and hooks inside the windows.