menu

Kellogg Gives Free Cereal For Instagram Photos

Kellogg Gives Free Cereal For Instagram Photos
technology

The Special K store in Stockholm is offering a free box of its new cereal to anyone who takes a picture and tags it with #nyaspecialk.

Emma Hutchings
  • 11 june 2013

After opening a pop-up tweet shop in London last year to promote Special K Cracker Crisps by giving them away in exchange for positive tweets, Kellogg’s is using social media again to promote another of its products.

The Special K store in Stockholm is offering a free box of new cereal to anyone who takes an Instagram picture and tags it with “#nyaspecialk” (which translates to “New Special K”). Customers simply snap a photo, tag and post it, then show the cashier their image to receive the free cereal.

According to Mashable, the company chose Instagram for the promotion because it’s more popular in Sweden than other social media tools like Twitter.

Kellogg’s

+#technology
+consumer goods
+Europe
+Instagram
+instagram photos
+retail
+Stockholm
+technology
+UK
Trending

PSFK 2017 Conference: Announcing Our Initial Speaker Lineup

Advertising
Debriefs
PSFK EVENTS
Home march 24, 2017
Augmented & Virtual Reality march 24, 2017
No search results found.