Furniture Company Opens Retail Store That Changes With The Seasons
Knoll's first ever store will attempt to replicate how fashion merchandising is linked to the annual calendar.
Apple has shown that with the right strategy and constant focus, a manufacturer can build and maintain their own retail stores. Their success, stemming from the seamless transition between product experience and shopping experience allows them to directly control their destiny from product development through customer service. The list of other manufacturers venturing into retail, likely inspired in part by Apple’s path continues to grow. One of the latest is iconic American furniture and textile maker Knoll who opened their first corporate run retail store in New York City. The location is important as Knoll was founded in NYC back in 1938 before relocating its headquarters to Pennsylvania.