Are we looking for toys that more accurately represent how we are feeling on a day to day basis?

This article titled “Lego people are right to be angry – they have to live with Barbie” was written by Ed Mayo, for on Wednesday 12th June 2013 15.16 UTC

Angry toys are on the rise. Researchers from the University of Canterbury in New Zealand patiently catalogued the faces of the 3,655 different Lego figures released between 1975 and 2010 in order to uncover the trend towards anger.

The character of toys, happy or sad, wise or deceitful, has always been more in the eye of the child than the physical expression of the object. Throughout the history of toys, from sticks and stones through to early dolls and the first teddy bears, they have all shared one thing: they are lifeless objects, transformed by the fairy dust of children's imagination into jewels to play with. For many people, our closest toy, doll or bear, stays with us for life, whether in memory, in the attic or passed down to the next generation.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in