Exhibition Center Resembles Giant Lego Bricks [Video]

Exhibition Center Resembles Giant Lego Bricks [Video]
Design & Architecture

Educational architecture will be the main feature of this tourist attraction in Denmark.

Ross Brooks
  • 6 june 2013

The LEGO group recently revealed the design for their new experience center, “The LEGO House” – an architectural dream that will be built in Denmark and is expected to attract 250,000 visitors annually.

Opening in 2016, visitors to the house will enter a building that resembles gigantic LEGO bricks put together in a way that stimulates the imagination. In the experience center guests can expect hours of fun which are also educational and inspirational, mirroring the type of play that LEGO has always aimed to offer.


The building will be approximately 30 meters tall, with public access to roof-top gardens from the outside, hosting 7,600 square meters of exhibition areas, a café, a unique LEGO store and a large public square.

Here’s a concept video of what the building will look like:



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