Organic dresses use eye-tracking technology to provide an interactive experience.

(No)where (Now)here is a collection of two dresses that light up in the dark, but only for as long as someone is looking directly at them. Otherwise, they fade away into obscurity.

The dresses are the creation of Ying Gao – a Montreal-based fashion designer who is also a professor at L’Université du Québec à Montréal (UQAM).

Made from organza and PVDF – the combination of plastic and such a shear fabric give the dresses an organic texture in the daylight. The photo-luminescent thread and latest eye-tracking technology embedded into the dress are what allow it to light up when someone’s eyes rest on it’s stunning design.

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