Captive lions are being raised for meat in the USA. How far will industry go to meet changing consumer demand?

 

This article titled “US gets a taste for lion burgers” was written by Emma Bryce, for guardian.co.uk on Friday 7th June 2013 09.10 UTC

In America over the past few months, a battle has been raging over big cat burgers. Lion meat, sourced from captive-raised populations in the US, crops up in restaurants every once in a while, and each time it provokes the same response: at one pole, rage about the unsound ethics of eating the ‘king of the jungle'; at the other, excitement about quaffing the big cat's flesh.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in