Lululemon Scouts For New CEO With Traditional Banner Ads
Yoga clothing company thinks outside the box when selecting a recruiting method for finding a new company leader.
Lululemon are known for their humorous nature – touting their products as the perfect companion to a sweaty workout. It’s no surprise then that the company has injected that same sense of humor into finding a new CEO.
After the current CEO Christine Day stepped down, following a transparency issue with their signature yoga pants, the company is on the hunt again for a new leader.
Using what would be an unheard of tactic from other companies of a similar size, Lululemon is using traditional web banner ads to broadcast the position of CEO. Not only that, but they’ve made the job qualifications ridiculously obscure in an attempt to demonstrate the company’s light-heated attitude that is a key aspect of their brand values. Some of the requirements include being able communicate using Sanskrit, the ability to headstand for 10 minutes and the desire to bring yoga to Mars.