The 'Mailbooks for Good' project was created by agency BMF in a partnership with publisher Random House.

In a partnership with the book publisher Random House Australia, creative agency BMF devised the ‘Mailbooks for Good’ initiative, which encourages donations of books. Specially-designed dust jackets enable readers to mail the books to charity when they are finished with them.

The covers can be turned inside out and transformed into pre-paid, addressed parcels. Readers simply open out the dust jacket, fold it around the book with the envelope side facing out and remove the protective paper from the adhesive on the flaps to seal the Mailbook. Then all they need to do is drop it in their nearest mailbox.

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