Triple Pundit: Marriott To Tailor Sustainable Hotels To Millennials

Triple Pundit: Marriott To Tailor Sustainable Hotels To Millennials
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Rooms have been reworked to appeal to the sensibilities of a new age demographic.

Triple Pundit
  • 11 june 2013

At a conference in Orlando last week, Marriott International executives had a message for some three thousand general managers of the company’s hotels. From now on, said the executives, Marriott would be tailoring its hotels – and its marketing efforts – toward Millennials, the generational cohort that represents the future of the hotel industry’s customer base.

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