Marriott’s Underground Lab Lets Guests Test Out New Room Designs
Hotel chain opens design space underneath their headquarters where the public and creators can collaborate.
Beneath its headquarters in Bethesda, Maryland, Marriott Hotels had a secret brewing. The company was tearing down the walls of the basement that once housed cobwebs and dusty filing cabinets, to create a 10,000 sq ft ‘innovation lab’. Now the subterranean space, known as ‘The Underground’ is an interactive space where company creatives and focus groups can mingle to determine the Marriott of the future.
Painted white to resemble a blank canvas, The Underground is not a traditional design space, but rather is meant to be fluid and ever-changing. In a press release, the company stated: