New dynamic screen enables access to product information and discounts through displays.

The race for social technology advancements has, in part, been driven by the growth of digital commerce and interactive marketing techniques (like QR codes). And, not surprisingly, this Spring’s Mobile World Congress saw the unveiling of the next advancement in near field communications (NFC).

Think&Go NFC, a company that specializes in mobile information transferred through NFC, has developed a Dynamic NFC-screen that is capable of delivering content to phones directly through a display surface. (If you’re unfamiliar, NFC is a mobile capability by which smartphones can exchange information via radio communication – simply by being touched together or held in close proximity).

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