Nestlé Launches Bottled Water Solely For Women

Nestlé Launches Bottled Water Solely For Women
Advertising

The consumer goods company has introduced its latest brand, targeted at high-income females.

Kristen Nozell
  • 12 june 2013

Nestlé Waters North America, the largest producer of bottled water in the U.S., has introduced a new brand targeting female trendsetters. Resource, which was introduced in southern California last year, has made its national debut last week with launch events all over the country.

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