Local governments try to hide the scale of the economic problem in Northern Ireland.

In preparation for this year's G8 conference which will be hosted on a golf course in Fermanagh county, Northern Ireland, the UK is spending £2 million on giant stickers to hide the state of the local economy.

Apart from the storefront stickers which aim to give the impression of a thriving economy, the government has also been demolishing buildings deemed eyesores, while obscuring others with billboards and security fences.

It seems a strange step to hide the imperfections and issues that are exactly why world leaders have gathered together in the first place to address. Perhaps these desperate measures could act as an indicator of how bad things really are in the country, and that some drastic action needs to be taken over the coming years.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in