Shawn Parr: How To Connect With People When Telling Stories Online

Shawn Parr: How To Connect With People When Telling Stories Online
Advertising

When trying to reach an online audience brands need to create a cohesive and believable narrative.

Shawn Parr, Bulldog Drummond
  • 16 june 2013

If you haven’t heard of Lovesocial, you’ve definitely heard about their work.

The company grew out of founder Azita Ardakani’s direction on the campaign “Summit on the Summit” which drew in 12 million Twitter impressions in one day. Flash forward three years and, at the young age of 27, she has a four-year-old social media storytelling agency that credits Jack Dorsey as its advisor and Todd Moscowitz as the first investor, and she has even been quoted in print by Seth Godin. She sits on the advisory board for Hootsuite, a social media dashboard with over 7 million users. Harnessing the power of emerging technologies and digital storytelling, Azita’s anti-agency thrives because of its unorthodox approach, which has attracted such clients as Oprah Magazine, Michael Kors, United Nations Foundation, UNREAL Candy Company, The Global Alliance for Improved Nutrition and documentaries such as Miss Representation and Gasland.

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