Optician’s Business Card Can Weed Out Poor Vision

Optician’s Business Card Can Weed Out Poor Vision
Advertising

Hoping to target older men and women, an optician in South Korea created a way to easily alert people to their failing eyesight.

Emma Hutchings
  • 21 june 2013

Hoping to target middle-aged and elderly men and women, the Seoul-based advertising agency Black Pearl Creative created an innovative business card for a small optician in South Korea.

Optician’s Business Card Can Weed Out Poor Vision

Ads of the World shows that the self-optometry business card for Myund Dong Optician’s doubles as an eye test. The card turns into an eyesight chart, enabling people to hold it out in front of them to check their vision.

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