Pepsi Vending Machine Accepts Likes Instead Of Cash

Pepsi Vending Machine Accepts Likes Instead Of Cash
technology

The soft drink brand's latest promotion uses Facebook feedback as digital currency.

Kyana Gordon
  • 3 june 2013

Typically enthusiastic promoters stand at busy intersections and other high traffic areas handing out free samples, in hopes passersby buy the product. Instead of this usual formula, Pepsi partnered with TBWA Belgium on ‘The Like Machine’, a vending machine dispensing free Pepsi in exchange for a ‘like’ on Facebook. Initially, Pepsi Belgium rolled out this promotion at Beyoncé concerts in Antwerp.

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