Land Rover Uses Elevated Sculpture To Highlight Lightweight Design

Land Rover Uses Elevated Sculpture To Highlight Lightweight Design
Design

The gravity-defying installation aims to draw attention to engineering advancements.

Dave Pinter, PSFK
  • 16 june 2013

Getting the general public excited about the engineering and manufacturing advancements in car design isn’t easy. Technical drawings and computer models just don’t convey any kind of emotional story. Land Rover’s 2013 Range Rover for the first time uses a lightweight aluminum chassis as a foundation for the vehicles’ structure. The change from steel offers weight savings which translate to more efficient fuel use and better handling and performance.

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