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The Next Big Thing is a partnership between the tech brand and entertainment that is reinventing the rules of marketing.

Jay-Z‘s new album, “Magna Carta Holy Grail” is not out yet, but Samsung has already bought 1 million copies to distribute freely exclusively to Samsung Galaxy users.

The phone company that has drawn a great deal of attention for its latest phone, Samsung Galaxy S4, has created a media buzz over Jay-Z‘s upcoming album. Samsung bought the album for $5 a piece and will give away copies 72 hours before its official release date of July 4th. The phone company is using an app for the distribution that prevents the album from being shared before July 4th.

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