Can Samsung's Retail Stores Rival Apple's?
The open environment design and amenities aim to encourage visitors to freely wander and spend time.
While Apple continues to set the standard for what most consider to be the best technology retailing experience, others continue to try and find a formula that will attract and engage customers. Samsung commissioned OMA to design a next generation flagship location called the Samsung Experience Store at VivoCIty in Singapore. The goal was to create an environment where customers could feel comfortable spending time experiencing the latest Samsung technology products. The store opened in early June 2013 and we've got a look at what the architects — known for their boundary stretching work with Prada — came up with.