Scrabble WiFi lets players to connect to free wi-fi depending on their spelling skills.

‘Scrabble WiFi‘ converts Scrabble words into free WiFi in places without Internet connections. To get online, players have to prove their spelling skills. The length of time they are able to spend online for free depends on how high their Scrabble score is.

Developed by ad agency Ogilvy Paris, the digital version of Scrabble is a playful way to get a free WiFi connection. The aim is to use as many letters as possible in order to get more free minutes of connection.

You can check out Scrabble WiFi in the case study video below:

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