Restaurant Rewards Women With High Self-Esteem In Free Meals [Video]

Restaurant Rewards Women With High Self-Esteem In Free Meals [Video]

To celebrate International Women's Day, a fast food chain gave food to women who affirmed their own beauty.

Daniela Walker
  • 3 june 2013

If you saw a sign that read ‘beautiful women eat free’, you might be offended. But on International Women’s Day (March 8th), Spoleto, a Brazilian fast food chain, set out such signs with mirrors and offered meals to every women that could look at themselves and say they were beautiful. The marketing stunt was intended to ‘create good moments’ (the company’s tagline) and enhance the self-esteem of female diners.

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