The Madeleine is a device that captures the scent of your memories in tune with the trend of moment-capturing on Instagram and other social media.
With the one-click simplicity of Flickr and Facebook, Instagram and Twitter, recording our memories has never been easier. But with such ease has come overload. More than seven billion photos are added to Facebook every month, while 100 hours of video are uploaded to YouTube every minute. We are drowning in a sea of hastily snapped images, our entire existence flattened into a scrolling feed of frozen frames.
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