Coca-Cola Can Smiles Back At Drinkers [Video]

Coca-Cola Can Smiles Back At Drinkers [Video]

As part of the brand's Open Happiness campaign, McCann modified the drink opening to make it look jovial.

Emma Hutchings
  • 4 june 2013

Ad agency McCann has slightly altered the packaging design for the iconic Coke can so that it ties in with Coca-Cola’s ‘Open Happiness’ campaign. The can’s opening in the top has been modified to make it look like it’s smiling back at you.

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