Despite the progress we've made with social analytics, we're still debating the relevance and utilization of different types of mined data.

This article titled “Social media analytics: are we nearly there yet?” was written by John Burn-Murdoch, for guardian.co.uk on Monday 10th June 2013 12.57 UTC

As with all successes in the digital age, social media has made the rapid transition from new, cool and the domain of the younger generation, to becoming simply part of the cultural landscape.

In doing so, it has fallen under the gaze of the business world, with analysts and CEOs alike falling over themselves to exploit this new medium of customer tracking.

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