Installation Simulates An NYC Subway Ride, But Better

Design

Designer Garson Yu creates a multi-sensory journey that tells the store of New York City.

Laura Feinstein
  • 14 june 2013

If you’ve ever been to NYC, you know riding the subway isn’t exactly a joy. Between the overcrowding, and in summer: the exotic smells, most true New Yorkers try to spend as little time as possible with the MTA. That’s why credit must given to multimedia designer Garson Yu, who recently transformed New York’s famous Pier 57 into a high-energy, interactive subway ride from Elmhurst, to Coney Island and beyond. Called T.I.N.Y. (The Interactive New York ), Yu offers visitors an exciting sensory journey through the NYC underground.  Yu, whose impressive resume includes motion graphics work on The Walking Dead and 300 (among many others), wants viewers to walk away with “an immersive experience of sound and sight.” Recently when we spoke to Yu, he told us a little bit more about the conceptualization of T.I.N.Y., as well as his artistic process.

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