Fast food chain attempts to offer healthier options for its fitness fanatic customers.

Taco Bell has never been the healthiest fast food option but it seems the chain is trying to turn things around. The chain is set to debut a new menu called “Power Protein” that will be aimed at their most enthusiastic demographic: young men.

Summer is a time when many people try to achieve and maintain their beach bodies, and a high-protein low carb diet combined with frequent exercise has proven to provide beneficial results. Creating gym-friendly fast food could see the creation of a new customer base for the brand.

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