Taco Bell Rolls Out Protein-Heavy Menu For Gym Enthusiasts

Taco Bell Rolls Out Protein-Heavy Menu For Gym Enthusiasts
Innovation

Fast food chain attempts to offer healthier options for its fitness fanatic customers.

Ross Brooks
  • 24 june 2013

Taco Bell has never been the healthiest fast food option but it seems the chain is trying to turn things around. The chain is set to debut a new menu called “Power Protein” that will be aimed at their most enthusiastic demographic: young men.

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