Teen Reality Show Broadcast Solely On Social Media Channels
@SummerBreak is a new unscripted mobile series that tracks a group of high school seniors in Los Angeles.
@SummerBreak is a new series that tracks a group of SoCal teenagers and is only “broadcast” on social media platforms like Twitter, Tumblr, Instagram, and YouTube. The first-of-its-kind reality show displays a 24/7 stream of tweets, photos and videos, tapping into the social feeds of nine real high school seniors.
The unscripted mobile series, which can be experienced virtually anytime and almost anywhere, was developed by AT&T, BBDO and The Chernin Group. The teens share their experiences in real-time across social media, telling their stories in their own way.