To build hype for their new show Fish Tank Kings, Nat Geo has created a large scale, interactive installation in NYC.

To promote the new series of Fish Tank Kings, Nat Geo Wild have put up a 25-story digital fish tank in Times Square.

What makes this fish tank unique is that the fish can answer your questions – provided of course that you ask them via Twitter using the hashtag #ASKaFISH. There is also a choice between different types of what type of underwater life you want to communicate with, whether it’s Jasmine the Golden Face Puffer (@FTK_Jasmine), Eddy the Eel (@FTK_Eddy), or Ang the Angelfish (@FTK_Ang)

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