What Are The Big Mistakes That Marketers Make [PSFK 2013]

What Are The Big Mistakes That Marketers Make [PSFK 2013]
technology

Todd Greene, VP of Marketing at Media Temple, speaks about the problem he calls Common Sense Deficit Disorder.

Andrew Vaterlaus-Staby
  • 2 june 2013

Todd Greene, VP of Marketing at Media Temple, spoke at PSFK CONFERENCE 2013 about a problem he calls Common Sense Deficit Disorder. Common Sense Deficit Disorder occurs when ideas, both well-intentioned and nefarious, fail to factor in common decency or science. For example, he points to a recent tweet by the Gap which used Hurricane Sandy as a topic to sell more clothes, and the social media meltdown of former US congressional representative Anthony Weiner. What it often comes down to is, ‘Just because you can, doesn’t mean you should.’

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