Game Tasks Travelers To Match Calories Burned With Miles Flown
Burn The Miles wants fliers to engage in physical activity after flying and rewards them for doing so.
We already know that sitting in a plane for hours can wreak havoc on our bodies, but after getting off a plane, people aren’t that inclined to be mobile. Burn The Miles, an app created by German agency MRM for Latvia-based loyalty program Baltic Miles, encourages movement after de-boarding, rewarding participants who burn the equivalent number of calories as distance traveled. And they have 24 hours to do it.
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