Game Tasks Travelers To Match Calories Burned With Miles Flown

Game Tasks Travelers To Match Calories Burned With Miles Flown
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Burn The Miles wants fliers to engage in physical activity after flying and rewards them for doing so.

Daniela Walker
  • 4 june 2013

We already know that sitting in a plane for hours can wreak havoc on our bodies, but after getting off a plane, people aren’t that inclined to be mobile. Burn The Miles, an app created by German agency MRM for Latvia-based loyalty program Baltic Miles, encourages movement after de-boarding, rewarding participants who burn the equivalent number of calories as distance traveled. And they have 24 hours to do it.

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