Art Initiative Turns Billboards Into Outdoor Galleries
Fifty of the UK's favorite artworks will be reproduced on over 15,000 billboard and poster sites.
A public art initiative in the UK will put up the nation's favorite artworks on over 15,000 outdoor billboards and posters in August. ‘Art Everywhere‘ intends to turn the spaces into massive outdoor art galleries to be seen by as many people as possible and to drive more interest in the arts.
The Guardian reports that fifty publicly owned, British artworks will be voted for by the public, from a list of one hundred to be revealed on June 21st. The initiative was devised by Richard Reed, the co-founder of Innocent Drinks.