Young creatives given the opportunity to develop their literary skills and save the planet.

The iconic British fashion designer has teamed up with YouYou Mentoring – a non-profit organisation that helps youngster turn their interests into a fully fledged career – to launch a poetry competition that revolves around raising environmental awareness.

As part of her climate revolution campaign, the competition aims to encourage young poets to practice their craft and be in for a chance to win master classes from special guests and leading contemporary poets from around the world. The five winners will also have their poetry recorded, their portrait taken and the whole process filmed – including the grand finale, a poetry reading held at the former home of John Keats and hosted by Westwood herself.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in