Tunisian football club receives support from virtual attendees to boost players' spirits.

Unfortunately in Tunisia, fans are banned from attending soccer games due to security reasons and government restrictions. This had made it difficult for the football team C.S. Hammam-Lif to win matches in the absence of its fans. With an important game approaching, Atelier 216 decided to create an app that will allow the fans to cheer from home or anywhere in the world.

The 12th Man app involved connecting 40 large speakers in the stadium that streamed sounds in real-time from the mobile app. By using the app while they watched the game, users were able to tap on various commands, such as shout, applause, drums, horn, and sing. The more sound icons they tapped, the louder the stadium would be. Fans could also see which sounds were being used most often with the indicator.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)