40-Day Dating Design Experiment Brings Two Friends Together

40-Day Dating Design Experiment Brings Two Friends Together
Design

Frustrated with the NYC romantic scene, designers Jessica Walsh and Timothy Goodman documented their relationship every day.

Kyana Gordon
  • 12 july 2013

Dating in New York City can be a tragic and tiresome process. Two friends, frustrated with the scene and both single, decided to embark on an adventurous experiment where they dated one another (complying with a list of rules) for 40 days. Part graphic-designer-online-reality-show and part social experiment, Jessica Walsh (of Sagmeister & Walsh) and Timothy Goodman embarked on a new social life together. There’s a theory that it takes 40 days to break a bad habit, so Walsh and Goodman go through the regular relationship motions every day, all the while documenting each moment through a design diary. Today is day five so we didn’t have much catching up to do.

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