40-Day Dating Design Experiment Brings Two Friends Together
Frustrated with the NYC romantic scene, designers Jessica Walsh and Timothy Goodman documented their relationship every day.
Dating in New York City can be a tragic and tiresome process. Two friends, frustrated with the scene and both single, decided to embark on an adventurous experiment where they dated one another (complying with a list of rules) for 40 days. Part graphic-designer-online-reality-show and part social experiment, Jessica Walsh (of Sagmeister & Walsh) and Timothy Goodman embarked on a new social life together. There’s a theory that it takes 40 days to break a bad habit, so Walsh and Goodman go through the regular relationship motions every day, all the while documenting each moment through a design diary. Today is day five so we didn’t have much catching up to do.