Next generation of Beats by Dr. Dre aim to offer a more tailored sound experience for the listener.

Beats electronics – founded by Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine – made a name for itself by combining form and function in the shape of their iconic Beats headphones. Now, the company is releasing their next generation of Studio headphones, aiming for an even higher standard of quality, innovation and design.

Destined to prove that people are willing to invest in music (and how they listen to it), Dr. Dre talked about what quality headphones really mean:

It’s how artists and producers communicate with their fans, but if the sound isn’t right then the emotion isn’t right and the meaning gets lost in translation.

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