Airport Billboards Let Travelers Download Entertainment For Long Trips [Video]

Airport Billboards Let Travelers Download Entertainment For Long Trips [Video]
technology

To promote the Google Play store, NFC-enabled ad panels in Australian airports let users select and interact with content.

Emma Hutchings
  • 18 july 2013

An ad campaign for Google utilizing NFC and QR codes has been rolled out by oOh!media in Australia. To promote the Google Play store, they placed NFC-enabled billboards in Sydney, Melbourne and Brisbane airports that let travelers select and interact with content, and pay to download it directly onto their phones.

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