In Brief

To promote the Google Play store, NFC-enabled ad panels in Australian airports let users select and interact with content.

An ad campaign for Google utilizing NFC and QR codes has been rolled out by oOh!media in Australia. To promote the Google Play store, they placed NFC-enabled billboards in Sydney, Melbourne and Brisbane airports that let travelers select and interact with content, and pay to download it directly onto their phones.

They can use their mobile device to remotely control a digital advertising panel with ‘Tap or Scan’ technology. The campaign encouraged people to tap their phone to an NFC-triggered location or scan a QR code.

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