Redemption is a healthy “bar movement” for people who want to go out but don’t want to drink.

Catherine Salway, former brand director for Virgin, has launched a new venture – Redemption – a bar chain where liquor doesn’t run freely, because there is no booze allowed. Beginning as a pop-up restaurant in trendy Hackney, East London, Redemption will feature mocktails and wholly vegetarian menu, for those who want a night out without the pressure to drink.

Redemption will have  a 10 week residency, popping up on the roof of Netil House every Sunday until the 8th of September before moving to its permanent home in West London. After leaving Virgin, Salway was looking to start a socially responsible project and was inspired by a night out with an ex-boyfriend. She explained to Marketing Magazine:

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in