Aloft Hotel Lets Guests Buy The Furniture In Their Rooms

Aloft Hotel Lets Guests Buy The Furniture In Their Rooms
Design

A unique partnership between a hotel and a design retailer opens up a new way to shop for furniture.

Michael Ellenbogen
  • 5 july 2013

A partnership between hotel chain Aloft and Design Within Reach allows hotel guests and visitors who enjoy Aloft’s hotel furniture the opportunity to buy it on the spot.

Hotel guests can browse the furniture catalog and order during their stay, having seen and used it firsthand.

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