Niche publications are increasing their audiences by combining subscription offers with app promotions.
This article titled “Keep taking the tablets – magazine's success shows good health of B2B sector” was written by Roy Greenslade, for guardian.co.uk on Wednesday 17th July 2013 12.51 UTC
I am often taken to task for overlooking the fact that business-to-business, B2B, magazines have done better than newspapers and consumer magazines during the print media downturn.
One of my regular commenters in previous years, the irrepressible Chris Wheal, was given to reminding me of my blinkers about the sector's resilience. The sales minnows have thrived while bigger media sharks have suffered.