BMW Concocts Fake Global Holiday To Promote A Regret-Free Sports Car

BMW Concocts Fake Global Holiday To Promote A Regret-Free Sports Car
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The car brand created Ctrl-Z Day to promote its BMW Z4 model.

Leah Gonzalez
  • 25 july 2013

Automobile brand BMW harnessed the power of social media to promote its latest car model the BMW Z4.

The brand created a new holiday called Ctrl-Z Day and, with the help of key bloggers on China’s microblogging site Sina Weibo, was able to get over 300,000 microbloggers to tell the world what they would ‘undo’ in their lives if there was a Ctrl-Z function in life. The bloggers revealed their number one regret in 140 characters or less and used the hashtag #CtrlZDay.

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