The car brand created Ctrl-Z Day to promote its BMW Z4 model.

Automobile brand BMW harnessed the power of social media to promote its latest car model the BMW Z4.

The brand created a new holiday called Ctrl-Z Day and, with the help of key bloggers on China’s microblogging site Sina Weibo, was able to get over 300,000 microbloggers to tell the world what they would ‘undo’ in their lives if there was a Ctrl-Z function in life. The bloggers revealed their number one regret in 140 characters or less and used the hashtag #CtrlZDay.

Ctrl-Z Day became viral when Key Opinion Leaders on Weibo started tweeting and promoting the fake holiday. Weibo users believed that the second Friday of July was a ‘worldwide day of regret.’

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